We Americans Love Our Coffee

When you pour that first cup of coffee in the morning, you’re joining over 100 million other Americans who will consume 587 million cups of Joe in just one day. The United States is the world’s biggest consumer of coffee, with 83% of adults enjoying the beverage daily. Whether it’s black or laced with cream and sugar, a latte, cappuccino or a bold espresso, this fragrant beverage is the nation’s favorite way to start the day.

The National Coffee Association’s 2013 survey shows that the average person drinks three cups of java daily. One-third of these coffee drinkers consume gourmet coffees brewed from custom blends of exotic beans. Americans are becoming more educated about where their coffee was grown, how it was blended, roasted and brewed.

The new single-cup brewers have brought the coffee-shop into the home. Sales of these machines are up from $103 million in 2007 to $11.8 billion in 2012. Now coffee aficionados can sample different blends, roasts and flavored coffee in small doses, thanks to the K- Cups, the vacuum packed containers of pre-measured coffee. Mom can have her cup of hazelnut coffee, while Dad can enjoy his decaf blend, and Junior can slurp his hot chocolate. There’s no waste, cleanup is easy, and everyone has their choice of beverage. The Organo Gold Coffee Company recently began packaging some of its most popular blends in BrewKups, which also produce delicious coffee in the single-cup machines.

Some coffee companies are marketing pre-measured portion packs of ground coffee that are ideal for use with 10 to 12 cup coffee brewers. This takes the guesswork out of making coffee and presents a consistent cup of java. Organo Gold offers small packets of instant coffee, ideal for a single cup once hot water is added. This cup of Joe is full of flavor and packed with plenty of healthful benefits from the Red Reishi Mushroom, whose botanical name is Ganoderma Lucidum. Long valued by Chinese and Japanese herbalists, use of this beneficial mushroom dates back over 4000 years. Organo Gold’s fine coffee is enhanced with an extract of this mushroom, adding a healthy boost to your delicious cup of Joe.


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